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    August 12, 2016 | 6:00 AM

    Everything’s Bigger in Texas: Even Sustainable Events

    If you’ve ever worked at a large organization, went to a big sizeable school, or attended a convention, you’re probably familiar with the way most big meetings work: you’re shuffled into a huge room and surrounded by blinding screens that stay on forever. Then, when it’s time for meals, all you see are unnaturally bright creations served on Styrofoam. The result is that you tend to forget the meeting the moment you walk out the door – and wonder about all the energy, food, and materials wasted along the way.

    The truth is, it doesn’t have to be this way. That’s why when planning our Climate Reality Leadership Corps trainings,  – including the the one in Houston training this week,  – we strive to create an innovative event with a positive social and environmental legacy that matches the message onstage. We also want to show that with the right commitment and planning, any organization can significantly reduce the impact of its events.

    How? In designing our trainings, we focus on four key areas: cutting overall energy and water consumption, sustainable food and beverage sourcing, waste reduction and diversion through composting and recycling, and attendee engagement activities. 

    Site Selection

    “If I want to plan a green event, where do I start?”

    Selecting a venue that fits your needs and your sustainability objectives is often the first step on the planning timeline.  We selected the Hilton Americas-Houston as the venue for the Houston training based on the venue’s strong commitment to demonstrating environmental leadership throughout its operations.  In 2009, the Hilton Americas became the first hotel in the state of Texas to achieve Green Seal certification at the Silver level.  To qualify for this certification, the hotel had to illustrate sustainable practices in the following areas: waste minimization, reuse & and recycling; energy efficiency, conservation & and management; management of fresh water resources; waste water management; hazardous substances; and environmentally sensitive purchasing.

    Waste Reduction and Diversion

    We hear it all the time: “Events are wasteful.”

    There’s a reason people believe this. Most large events just order several dumpsters to dispose of their waste – and take it straight to a local landfill.

    Instead, we see event waste as an untapped resource that can be either converted into compost for fertilizing the grounds at local schools and parks or recycled for plastic or aluminum products. Throughout each Climate Reality training, we have Eco eco Stations stations where attendees can separate their compostables, recyclables, and landfill items (not too many of those!).  We also donate any leftover supplies to local organizations that need them so everything gets used.


    “Ok, even if you’re not producing that much waste, you’re still using tons of energy to put this thing on.”

    Nope. To save energy, we use energy-efficient stage lighting, send dead batteries and equipment to the e-waste recycling center (i.e. e-waste heaven), and employ a power-down policy to ensure only critical equipment is on during rehearsal and move-in times.

    Food and Beverage

    “What about the food? Large conferences and events always have lots of waste at meal times, not to mention a lack of vegetarian and vegan food options, which carry a lighter environmental impact.”

    Agreed. Look, we’ve all got to eat, but we also work with the venue chefs over the planning months to offer a sustainable dining experience at our trainings.  By serving our food and beverages in reusable tableware (instead of the Styrofoam or plastic stuff), using bulk condiments, and composting food scraps, we cut down on mealtime waste in a big way. For the Houston training, we are also donating excess food to local nonprofit organizations. 

    Also, by providing wholesome vegetarian and vegan options (not just a mish-mash of side dishes like you’re probably used to), and sourcing local and sustainably-produced foods, we shrink the carbon footprint of our meals. Which is something to chew on.


    “Ok, ok, that all sounds pretty good. But to put on any event you have to buy lots of materials, and that has to leave a pretty big carbon footprint.”

    Yes, and no. As minimalist as we try to be, we do have to buy things to put on trainings of this size. However, our sustainable purchasing policy for two of our biggest buys – binders and name tags – requires that they can either be recycled or composted. Also, a local green-certified printer prints all our paper materials. These measures drastically cut down the environmental impact for our event purchasing.

    Carbon Neutral Event

    “Even with all those measures – you know the event is still going to have a carbon footprint, right?”

    Not if we have anything to say about it. We measure overall emissions related to travel to and from training venues and other event-related activities and neutralize them via verifiable carbon-offset projects.

    Communication & Legacy

    “Cool. Sounds like you’re running this event the right way. But this is just one event…”

    True. But larger changes start one event at a time, and we work to spread our sustainable event strategies as much as possible during our events. We reach out to everyone involved through online communications, program features, and other ways to let them know what we’re up to – and ask them to spread the word. In short, we work to ensure people leave our trainings more knowledgeable about climate change and how they can implement these types of measures in their homes, companies, and future events.

    We have asked Houston attendees to look for examples of sustainability in action during the event and to share photos online using the #greenevent hashtag. Please follow the #greenevent postings to learn from all of the on-site efforts and use the hashtag to share your own green event posts with the rest of the community.


    To learn more about how you can join a sustainable Climate Reality Leadership Corps event, visit our training page.

    Jaime Nack

    Jaime Nack is the president of Three Squares Inc., a cutting-edge sustainability consulting firm specializing in developing comprehensive sustainability plans for corporate entities, government agencies, and academic institutions.