I'm heading to New York today to talk to game makers, designers, and creative agencies about how they can help change the conversation about the climate crisis.
The Climate Reality Project is teaming up with PSFK to call for gaming concepts to help bring the reality of global warming to the forefront.
As PSFK writes,
We are inviting creative agencies (advertising, design, digital and otherwise) and brand teams to contribute ideas based on a brief around the needs of organizations like The Climate Reality Project. Agencies will be asked to use PSFK's forthcoming Future of Gaming report as stimulus for their responses.
The concepts that best meet the brief will be published on the pages of PSFK.com, included in a downloadable PSFK x Climate Reality Project report, given a PR push to relevant national and international publications, and presented at events including PSFK's New York launch in December.
How do we define a "game?" We're open-minded. Starcraft is a game. But so is Foursquare and turntable.fm. Ideas are limitless. Constructs are breakable and I'm excited to see what concepts the creative groups come up with.
For more information, click here.
PSFK is a trends research and innovation company that serves the design, digital, marketing, media and technology industries.
As a climate activist, do you have any advice for these creative teams? What have you found successful when talking to friends about the movement? How do YOU win the conversation? Leave it in the comments.
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