Dr. Julie Sweetland is a sociolinguist and a senior advisor at the FrameWorks Institute, a nonprofit that equips change-makers to lead productive public conversations on scientific and social issues. FrameWorks’ unique approach to communications research shapes public discourse across the nation and around the world. Their impact was recognized in 2015 with the MacArthur Award for Creative and Effective Institutions, otherwise known as the “organizational genius grant.” Since joining FrameWorks in 2012, Dr. Sweetland has co-constructed and led strategic reframing initiatives on numerous climate-related issues, including marine conservation, the human health impacts of climate change, and the built environment. Her ability to translate framing research into communications strategy has helped advocates, educators, policymakers, and scientists drive climate action. Since 2011, she has played a key role in the National Network for Ocean and Climate Interpretation, an initiative that has equipped hundreds of US zoos, aquariums, and science centers to have millions of solutions-oriented conversations about climate science with their visitors.