Úrsula Vidal is a journalist, filmmaker, and socio-environmental activist with a strong focus on promoting sustainability and defending the Amazon. She is currently secretary of culture of Pará and coordinator of the Thematic Chamber of Culture of the Legal Amazon Consortium, where she leads projects aimed at promoting popular culture and implementing equity policies. She is a climate leader for The Climate Reality Project, a RAPS leader, and was president of the National Forum of Secretaries of Culture from 2019 to 2021.