Washington, DC (March 28, 2018) – The Climate Reality Project is proud to announce that its 2017 24 Hours of Reality broadcast, 24 Hours of Reality: Be the Voice of Reality, is the recipient of a Shorty Awards Audience Honor for organic promotion.
The Shorty Awards honor the best of social media, recognizing the most innovative and impactful campaigns and influencers on a variety of platforms. One of the most exciting features of the competition is the opportunity for members of the public to vote alongside judges. The Shorty Audience Honor is awarded to the finalist in each category receiving the most votes from the public at large.
“24 Hours of Reality sparked a global conversation about the climate crisis and its solutions for a full 24 hours,” said Stacie Cobos, senior vice president of communications and marketing at The Climate Reality Project. “We utilized new technology to allow the audience to broadcast the show live on their own social media channels, engaged global partners and celebrities to spread the word, resulting in millions watching and engaging across time zones. We’re thrilled to be recognized with the Shorty Audience Honor, and thank everyone who took the time to vote for us.”
24 Hours of Reality: Be the Voice of Reality was the seventh-annual 24 Hours of Reality broadcast, a 24-hour, live event hosted by former Vice President Al Gore. During the broadcast, Vice President Gore shared the stage with celebrities, musicians, and thought leaders to highlight incredible acts of climate activism around the planet, highlighting how each of us can make a difference by speaking up for climate action.
Among those who joined Vice President Gore were Annie Lennox, Ellie Goulding, OneRepublic, Jason Mraz, Mariah Carey, Shawn Mendes, Shailene Woodley, Richard Branson, Calum Worthy, Chilean President Michelle Bachelet, and New Zealand Prime Minister Jacinda Ardern.
This year’s 24 Hours of Reality broadcast was broadcast via livestream, drawing more than 39 million views online from people in 223 countries. Additionally, 16 broadcast television partners around the world brought the program to more than 500 million households in more than 100 countries.
The broadcast is produced in collaboration with ShoulderHill.
ABOUT THE CLIMATE REALITY PROJECT
Founded by Nobel Laureate and former US Vice President Al Gore, The Climate Reality Project is one of the world’s leading organizations dedicated to mobilizing action on climate change. With a global movement more than 5 million strong and a grassroots network of trained Climate Reality Leader activists, we are spreading the truth about the climate crisis and building popular support for clean energy solutions. For more information, visit www.climaterealityproject.org, “Like” us at www.facebook.com/climatereality, or follow us on Twitter at @ClimateReality.